Jessica's decade-plus journey at the forefront of healthcare education and marketing innovation has established her as a key figure in blending strategic insight with technological advancement. Through her leadership roles at Southeast Professional Education Group, FAKTR, and Elysium Creative Collective, she has been pivotal in pioneering educational and marketing solutions that cater specifically to the needs of healthcare practitioners and students in sports medicine and human performance industries.
Her expertise extends beyond traditional marketing strategies into the digital realm, where she has excelled in deploying cutting-edge software systems that simplify and enhance marketing efforts. These systems are not just tools but transformative solutions, meticulously designed to streamline business operations and processes, ensuring maximum efficiency and impact.
A seasoned strategist with a knack for lifelong learning, Jessica's portfolio is a testament to her ability to marry content with technology, creating engaging and educational experiences. Her work with national and international associations across Chiropractic, Athletic Training, and Physical Therapy showcases her unparalleled ability to leverage marketing technologies for educational excellence.
Before carving her niche in healthcare education, Jessica made significant strides in marketing and communications across both private and public sectors. Her tenure as Director of Marketing and Communications for one of the Southeast's most influential Chambers of Commerce laid the groundwork for her deep understanding of strategic communication. Further exploration of traditional and digital marketing avenues as a Business Advisor for Showcase Marketing Agency and Business Black Box Magazine honed her skills, preparing her for the challenges of today’s digital landscape.
In her current endeavors, Jessica is committed to revolutionizing healthcare continuing education through innovative software solutions. Her aim is not just to educate but to enhance the way organizations strategize, operate, and thrive in the dynamic world of sports medicine and human performance.
Related Episodes
Episode 125 - Why Great Clinicians Still Struggle in Practice
Why Great Clinicians Still Struggle in Practice In this solo episode, we’re tackling a hard truth that many healthcare providers feel but rarely say out loud: You can be incredibly talented clinically… and still struggle in practice. Why? Because clinical education and business education are not the...
Episode 124 - More Techniques Alone Don’t Lead to Better Outcomes with Dr. Tom Teter
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Episode 120 - From Metrics to Movement: Performance Tech for Better Clinical Decisions, Part 1
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Episode 119 - Why Stronger Isn’t Always Better: Rethinking Performance Training for Young Athletes, Part 2
What We’re Getting Wrong When Training Youth Athletes Strength, movement quality, and long-term resilience in youth sports with Matthew McKayBuilding resilient athletes isn’t about pushing harder — it’s about training smarter . In Part Two of this two-part series, Matthew McKay returns to the FAKTR ...
Episode 118 - Why Stronger Isn’t Always Better: Rethinking Performance Training for Young Athletes, Part 1
Why Stronger Isn’t Always Better: Rethinking Performance Training for Young Athletes with Matthew McKay In youth sports, performance training often prioritizes strength, dominance, and early specialization — but at what cost? In Part 1 of this two-part series, Matthew McKay returns to the FAKTR Podc...
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Finish Strong: How High-Performing Healthcare Providers Use December to Win the New Year Most healthcare providers treat December like a throwaway month — a time to coast, slow down, and push everything important into January. But the truth is: January is too late. In this solo episode, host Jessica...
Episode 116 - Inside the Athlete’s Brain - Understanding Concussions and Neurofeedback with Dr. Kevin Butterfield, Part 2
Inside the Athlete's Brain Part 2: Rewiring Performance, Recovery and Focus with Dr. Kevin Butterfield In Part 2 of our two-part series with Dr. Kevin Butterfield, founder of Hippocampus Labs, we move from the science to the stories — exploring how neurofeedback and brain mapping are transforming re...